themedia

B media
You have a budget to invest,
B MEDIA has contacts
and creative ideas.
Together we plan your TV, radio
and press advertising
in Italy

company

think b B B I G

Your Audience has never been so large

Your ADV has never been so great

Your Audience ADV has never been

so large great

You want to reach the italian
audience,
we make the italian audience
want you.

HOW?

Wherever the italian audience will turn, they’ll find you and your image.

You want to reach the italian
audience,
we make the italian audience
want you.

HOW?

Wherever the italian audience will turn, they’ll find you and your image.

Clients

think b B B I G

YOUR AUDIENCE
HAS NEVER BEEN
SO LARGE

5

billion
market

The italian investment market on radio and tv is somewhat complex but huge and profitable. If you’re not familiar with that, let us explain:

THE ITALIAN TELEVISION: OVERVIEW

Not only TV at home but also “TV outside the TV set”
Source: AGI 2022 ”La televisione fuori dal televisore: come cambia la tv e il modo di “misurarla”
SO,
WHAT IS THE CORRECT STRATEGY? WHAT IS THE CORRECT STRATEGY? WHAT IS THE CORRECT STRATEGY? WHAT IS THE CORRECT STRATEGY? WHAT IS THE CORRECT STRATEGY? WHAT IS THE CORRECT STRATEGY? WHAT IS THE CORRECT STRATEGY? WHAT IS THE CORRECT STRATEGY?
So, the key to advertising is the service integration: a multichannel strategy rather than a single-channel.
This is how we get bigger: tv, radio and press are worthless, if separated to each other. We need to use them, together, to reach the audience we are interested in.
Is just one channel enough for you? Think big, think multichannel. Choose your player in the italian adv market and start.
Partners
RAI
The largest part of the italian audience

30.0 Mio daily contacts
57% Coverage

The TV owned by the Italian State, known as generalist. This is the perfect channel to reach the largest part of the italian audience.
is the leading private publisher in ratings
21 TV networks, 4 national radio stations and hundreds of original contents produced each year: Mediaset is the leading private publisher in Italy, the best one in ratings.

Radiomediaset is the first Italian radio hub, considering all the radio stations.
The strength of the European Biggest Media Entertainment Company Incredible technology and entertainment that connects millions of people to the moments and experiences that matter most.

PART OF


Incredible technology and entertainment that connects millions of people to the moments and experiences that matter most.
RadioFreccia and RadioZeta are part of the same “Openspace Group”, enlarging the RTL offer
RTL is the Top Radio Player in Italy RadioFreccia and RadioZeta are part of the same “Openspace Group”, enlarging the RTL offer

think b B B I G

YOUR ADV
HAS NEVER BEEN
SO GREAT

Media Buying & Planning

OFFLINE
MEDIA STRATEGY
AND PLANNING

We plan tv, radio and press campaign
in line with the Client’s targets and goals

Market Research

QUALI-QUANTI
METHODOLOGIES

We analyze consumers’ behaviours and approaches toward related topics translating them in useful insights

Spot Production

CONCEPT, VISUAL
AND SPEAKING

We realize tv and radio commercials
starting from the Client’s objectives and
according to the brand identity

Media Buying & Planning

OFFLINE
MEDIA STRATEGY
AND PLANNING

We plan tv, radio and press campaign in line with the Client’s targets and goals

Spot Production

CONCEPT, VISUAL
AND SPEAKING

We realize tv and radio commercials
starting from the Client’s objectives and
according to the brand identity

Market Research

QUALI-QUANTI
METHODOLOGIES

We analyze consumers’ behaviours and approaches toward related topics translating them in useful insights

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