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themedia

B media
You have a budget to invest,
B MEDIA has contacts
and creative ideas.
Together we plan your TV, radio
and press advertising in Italy

company

think b B B I G

Your Audience has never been so large

Your ADV has never been so great

Your Audience ADV has never been

so large great

You want to reach the italian
audience,
we make the italian audience
want you.

HOW?
  • Radio and TV commercials, to give you a face and make you well-known
  • Media Buying and Planning, to make you heard by the right people, at the right time
  • Landing page, to make sure that when the audience will search for you on the internet, you’ll promptly be there with a conversive website
  • Lead generation, with targeted and specific adv campaigns

Wherever the italian audience will turn, they’ll find you and your image.

You want to reach the italian audience, we make the italian audience want you.

HOW?
  • Radio and TV commercials, to give you a face and make you well-known
  • Media Buying and Planning, to make you heard by the right people, at the right time
  • Landing page, to make sure that when the audience will search for you on the internet, you’ll promptly be there with a conversive website
  • Lead generation, with targeted and specific adv campaigns

Wherever the italian audience will turn, they’ll find you and your image.

Some of our Clients

think b B B I G

YOUR AUDIENCE
HAS NEVER BEEN
SO LARGE

5

billion
market

The italian investment market on radio and tv is somewhat complex but huge and profitable. If you’re not familiar with that, let us explain:

THE ITALIAN TELEVISION: OVERVIEW

Not only TV at home but also “TV outside the TV set”
  • 7.3 million Italians watch TV programmes on the Internet (from smartphones, also) via streaming
  • TV no longer punctuates the day, it is the user himself who chooses what, where and how to watch
  • Today, platforms compose their programming according to these new needs
Source: AGI 2022 ”La televisione fuori dal televisore: come cambia la tv e il modo di “misurarla”
SO,
WHAT IS THE CORRECT STRATEGY? WHAT IS THE CORRECT STRATEGY? WHAT IS THE CORRECT STRATEGY? WHAT IS THE CORRECT STRATEGY? WHAT IS THE CORRECT STRATEGY? WHAT IS THE CORRECT STRATEGY? WHAT IS THE CORRECT STRATEGY? WHAT IS THE CORRECT STRATEGY?
So, the key to advertising is the service integration: a multichannel strategy rather than a single-channel.
This is how we get bigger: tv, radio and press are worthless, if separated to each other. We need to use them, together, to reach the audience we are interested in.
Is just one channel enough for you? Think big, think multichannel. Choose your player in the italian adv market and start.
Partners
RAI
The largest part of the italian audience

30.0 Mio daily contacts
57% Coverage

The TV owned by the Italian State, known as generalist. This is the perfect channel to reach the largest part of the italian audience.
is the leading private publisher in ratings
21 TV networks, 4 national radio stations and hundreds of original contents produced each year: Mediaset is the leading private publisher in Italy, the best one in ratings.

Radiomediaset is the first Italian radio hub, considering all the radio stations.
The strength of the European Biggest Media Entertainment Company Incredible technology and entertainment that connects millions of people to the moments and experiences that matter most.

PART OF


Incredible technology and entertainment that connects millions of people to the moments and experiences that matter most.
RadioFreccia and RadioZeta are part of the same “Openspace Group”, enlarging the RTL offer
RTL is the Top Radio Player in Italy RadioFreccia and RadioZeta are part of the same “Openspace Group”, enlarging the RTL offer

think b B B I G

YOUR ADV
HAS NEVER BEEN
SO GREAT

Media Buying & Planning

OFFLINE
MEDIA STRATEGY
AND PLANNING

We plan tv, radio and press campaign
in line with the Client’s targets and goals

  • Realisation of the communication concept: what do we want to express to the audience and how?
  • Definition of the channel (radio or tv, only speaking or visual)
  • Realisation of the storyboard and selection of the testimonial, if necessary
  • Shooting / registration of the commercial

Market Research

QUALI-QUANTI
METHODOLOGIES

We analyze consumers’ behaviours and approaches toward related topics translating them in useful insights

  • Selection strategy of the channels and publishers based on the target/offer
  • Definition of an optimized Media Plan across TV channels
  • Media Buying of the ad spaces on behalf of the Client (e.g. negotiation of the purchase terms and of the programming period)
  • Media Planning of each media campaign and single activity (e.g. timing and methods of sending tv commercials)
  • Post-campaign check and evaluation

Spot Production

CONCEPT, VISUAL
AND SPEAKING

We realize tv and radio commercials
starting from the Client’s objectives and
according to the brand identity

  • Deep dive into consumer life based on its own social and psychological decoding KPI (focus group, adv encoding test, in depth interviews)
  • Statistical and computational analysis
  • Results projection on the reference population to predict the future of the marketing action and make changes (i.e. understand perceived ADV by viewers, ADV exposition impact over purchasing behavior, best time to broadcasting)

Media Buying & Planning

OFFLINE
MEDIA STRATEGY
AND PLANNING

We plan tv, radio and press campaign in line with the Client’s targets and goals

  • Selection strategy of the channels and publishers based on the target/offer
  • Definition of an optimized Media Plan across TV channels
  • Media Buying of the ad spaces on behalf of the Client (e.g. negotiation of the purchase terms and of the programming period)
  • Media Planning of each media campaign and single activity (e.g. timing and methods of sending tv commercials)
  • Post-campaign check and evaluation

Spot Production

CONCEPT, VISUAL
AND SPEAKING

We realize tv and radio commercials
starting from the Client’s objectives and
according to the brand identity

  • Realisation of the communication concept: what do we want to express to the audience and how?
  • Definition of the channel (radio or tv, only speaking or visual)
  • Realisation of the storyboard and selection of the testimonial, if necessary
  • Shooting / registration of the commercial

Market Research

QUALI-QUANTI
METHODOLOGIES

We analyze consumers’ behaviours and approaches toward related topics translating them in useful insights

  • Deep dive into consumer life based on its own social and psychological decoding KPI (focus group, adv encoding test, in depth interviews)
  • Statistical and computational analysis
  • Results projection on the reference population to predict the future of the marketing action and make changes (i.e. understand perceived ADV by viewers, ADV exposition impact over purchasing behavior, best time to broadcasting)

Send a request

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mail

info@be2be.it

phone

+39 011 1883 6004

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